Who We Are
This website is operated by Fasting for Women, a subsidiary of Equilibrium Wellbeing Ltd ("we", "us", or "our"). Our registered office is at 86 Kirkgate, Silsden, BD20 0PA, United Kingdom. For data protection purposes, Equilibrium Wellbeing Ltd is the data controller.
Contact Details:
Email: [email protected]
Address: 86 Kirkgate, Silsden, BD20 0PA, United Kingdom
What Personal Data We Collect and Why - Information You Give Us
We collect information when you:
Create an account or make a purchase
Subscribe to our newsletter or marketing communications
Contact us via email, phone, or contact forms
Participate in our challenges, programmes, or coaching services
Leave reviews or testimonials
Engage with us on social media
Personal data we may collect includes:
Name and contact details (email, phone, address)
Payment information (processed securely by our payment providers)
Dietary preferences and health information (for coaching services)
Communication records
Marketing preferences
Legal basis: Contract performance, legitimate interests, and consent (where applicable)
Information We Collect Automatically -When you visit our website, we automatically collect:
IP address and browser information
Pages visited and time spent on our site
How you found our website
Device and location information (where permitted)
Legal basis: Legitimate interests for website functionality and improvement
Cookies and Tracking -We use cookies and similar technologies to:
Remember your preferences and login status
Analyse website performance
Provide personalised content
Enable social media features
Track marketing campaign effectiveness
You can control cookies through your browser settings. For detailed information, see our Cookie Policy.
How We Use Your Personal Data -We use your information to:
Provide our products and services
Process payments and deliver orders
Send important service communications
Provide customer support
Send marketing communications (with your consent)
Improve our website and services
Comply with legal obligations
Prevent fraud and ensure website security
Marketing Communications - We'll only send you marketing emails if you've given us permission. You can:
Unsubscribe at any time using the link in our emails
Update your preferences by contacting us
Withdraw consent without affecting other services
Sharing Your Information - We may share your data with:
Service Providers
Payment processors (Stripe, PayPal)
Email marketing platforms (e.g., Mailchimp, ConvertKit)
Website hosting and analytics providers
Delivery and logistics companies
Customer support tools
Legal Requirements - We may disclose information when required by law or to:
Comply with legal processes
Protect our rights and property
Prevent fraud or illegal activities
Protect personal safety
Business Transfers
If we're acquired or merge with another company, your data may be transferred as part of that transaction.
International Transfers - Some of our service providers are located outside the UK/EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
Adequacy decisions by the UK government
Standard contractual clauses
Certification schemes
Data Retention - We keep your personal data only as long as necessary:
Customer accounts: Until account deletion or 7 years after last activity
Purchase records: 7 years for tax and accounting purposes
Marketing data: Until you unsubscribe or withdraw consent
Website analytics: 26 months
CCTV (if applicable): 30 days
Your Rights - Under UK data protection law, you have the right to:
Access Your Data - Request a copy of the personal data we hold about you.
Rectification - Correct inaccurate or incomplete personal data.
Erasure ("Right to be Forgotten") - Request deletion of your personal data in certain circumstances.
Restrict Processing - Limit how we use your data in specific situations.
Data Portability - Receive your data in a machine-readable format.
Object - Object to processing based on legitimate interests or for marketing purposes.
Withdraw Consent - Where processing is based on consent, you can withdraw it at any time.
To exercise these rights, contact us at [email protected]
Data Security - We implement appropriate technical and organisational measures to protect your data, including:
SSL encryption for data transmission
Secure payment processing
Regular security assessments
Access controls and staff training
Secure data storage and backup procedures
However, no internet transmission is completely secure. We cannot guarantee absolute security.
Children's Privacy- Our services are not intended for children under 16.
We don't knowingly collect personal data from children under 16. If you're a parent and believe your child has provided us with personal data, please contact us.
Third-Party Links - Our website may contain links to third-party websites.
We're not responsible for their privacy practices. Please review their privacy policies before providing any information.
Social Media Integration
If you interact with us through social media, the platform's privacy policy also applies. We may use social media plugins that could share information with the platform.
Changes to This Policy - We may update this privacy policy periodically. We'll notify you of significant changes by:
Posting the updated policy on our website
Sending email notifications (for material changes)
The "last updated" date at the top of this policy
Contact Us and Complaints
Data Protection Queries: Email: [email protected] Address: 86 Kirkgate, Silsden, BD20 0PA, United Kingdom
Complaints: If you're unhappy with how we've handled your personal data, you can complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience.
Types of Cookies We Use
Essential Cookies (Cannot be disabled)
Session management
Security features
Basic website functionality
Performance Cookies
Google Analytics (anonymised)
Website performance monitoring
Error tracking
Marketing Cookies (With your consent)
Facebook Pixel
Google Ads tracking
Email marketing tracking
Preference Cookies
Language settings
Display preferences
Accessibility features
Managing Cookies - You can control cookies through:
Browser settings: Most browsers allow you to refuse cookies
Our cookie banner: Manage preferences when you first visit
Opt-out tools: Use platform-specific opt-out options
Note: Disabling certain cookies may affect website functionality.
Third-Party Cookies- We use services that may set their own cookies:
Google Analytics
YouTube (embedded videos)
Social media platforms
Refer to their privacy policies for more information about their cookies.
This privacy policy complies with UK GDPR and Data Protection Act 2018 requirements.